In order to boost the export of Taiwan's agricultural products to Japan, the Council of Agriculture (COA) counseled and supported local governments including New Taipei City, Taichung City, Yunlin County, Chiayi County, Chiayi City, Tainan City, Kaohsiung City and Pingtung County to participate in the International Food and Beverage Exhibition (Foodex Japan 2017) from March 7 to 10.

　　The COA stated that for the purpose of increasing the participation effectiveness of trade show, the Council integrated government resources and marketed the national image of Taiwan by combining agricultural characteristics in different counties and appealing to the pursuit of security that intensified foreign buyers' impression on outstanding agricultural product and industry in Taiwan.

Renowned table tennis player played the role as agricultural marketing representative to promote the loving taste of Taiwan

　　The COA explained that in order to raise media's attention to Taiwan's agricultural product, the COA Minister Lin Tsung-hsien gathered eight city and county officials to hold a joint press conference on the second floor of Manhattan hotel in Chiba Prefecture, Japan on March 6 from 2 to 4 o'clock in the afternoon. They aimed to promote excellent Taiwanese food to the Japanese press.

　　Table tennis player Chiang Hung-chieh played the role as event representative and experienced characteristic agricultural product from various counties in person to demonstrate the culinary features of local ingredients. The hand-made salad with intense loving taste of Taiwan and a pot of fragrant tea were highly recommended by Taipei Economic and Cultural Representative Office in Japan Representative Frank Hsieh, Taiwan External Trade Development Council Chairman James Huang, and eight city/county mayors. Free salad samples were prepared for journalists on site, and most people were amazed at crispy vegetables, sweet fresh fruit, dried fruit and honey.

　　Regarding the Japanese translation error, which was pointed out by enthusiastic friends online, in the film loving taste of Taiwan represented by Chiang Hung-chieh, the COA and Kaohsiung City Government had requested the contractors to make correction immediately, so the revised film screened during the press conference was correct version. The authorities welcomed people to watch online: video (https://drive.google.com/file/d/0B_KSVTogxxlFSEFieWhvclVZaEE/view?usp=drivesdk)

Promotion activities and business meetings took place during Foodex Japan to assist enterprises to grasp business opportunities

　　The COA explained that in addition to counsel city/county governments and food industry enterprises to participate in the trade show, Taiwan-Japan frozen agricultural product investment and trade symposium was also held during the trade show to facilitate bilateral interaction and exchange of ideas about food safety and agricultural production so that the Japanese buyers' recognition of outstanding Taiwanese agricultural product could be enhanced. The edamame sector even planned to launch promotional activities in chain supermarkets after the show with joint marketing brand "Taiwan edamame certificate", making it easy to increase foreign buyers' impression on featured agricultural product and industry.    

Various counseling measures were taken to explore Japan and other overseas markets

　　The COA explained that in order to boost the export of agricultural product, the Council has launched an international marketing program to establish outstanding image of agricultural product, which counseled farmers' group and public association to take part in professional international trade fairs, such as those in Tokyo, Singapore, Hong Kong, Seoul, Malaysia, Australia and Shanghai.

　　The COA reiterated that establishing export supply system with stable supply and quality assurance could offer Japanese and other foreign buyers reliable export quality and health safety. Ensuring the promise and confidence of local consumers has been the focus of the Council for a long time. Under the support and anticipation from all aspects, agricultural export was bound to accomplish fruitful success.